Family Stay Inc.

OTA & retail media (in development)

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Illustration of people traveling to hot spring inns, seaside towns, mountains, festivals and local food

Enriching family time, and building a society
where the people who support travel are rewarded.

Vision: a society where both travelers and the people who support travel can enrich their lives.

In development

Family Stay Inc. is developing an OTA and retail media business specialized in family travel, aiming to create new touchpoints between travelers and lodging operators. The service is currently in the development and preparation stage and has not launched.

Role in the group  OTA and retail media (in development).

App

Service concept in development

The following shows a service concept in development. Services, including the AI travel agent, are not yet available.

In development: AI concierge “Haru”

From planning to booking,
family trips that move by conversation.

At the heart of Family Stay is Haru, a travel companion for families. Haru takes in your children’s ages and needs, the weather and travel time, and we are developing a way for Haru to suggest places that suit your family right in the conversation. We aim for a service where you can ask Haru about everything from finding a stay to booking and getting ready to leave.

  • Children’s ages, allergies, co-sleeping and other needs are applied automatically
  • Short vertical videos show the feel of a place before you stay
  • After booking, Haru gets ahead with packing lists and weather updates
Desktop home screen with videos of the stays most watched this week by families with children aged 5 and 1 Mobile home screen
Desktop chat with Haru, suggesting three places for a rainy long weekend with a one-year-old Mobile chat with Haru, with a suggestion card inside the conversation
01 — HARU

Just talk,
and find a stay that fits your family.

“Somewhere fun even in the rain over the October long weekend. Our youngest is one.” Send Haru a message like that, and it suggests stays that match, such as indoor pools or all-weather glamping, right in the conversation. Search and filters are there too when you want to set conditions in detail.

Desktop short video screen, with stay information and a note from Haru beside the video Mobile short vertical video of a stay
02 — SHORT PV

Feel the atmosphere
before you stay.

Each stay is introduced with short vertical videos, so you can check the rooms, activities and meals more vividly than in photos. The home screen shows what families with children of the same age are watching now, leading to unexpected destinations.

Desktop family profile screen for children’s ages and needs Stay details with reasons it suits your family
03 — FAMILY PROFILE

Tell us about your children
just once.

Children’s ages, co-sleeping or baby cots, baby food, allergies. Register them once in your family profile, and they are applied to your searches and passed on when you book. On each stay’s page, Haru adds the reasons it suits your family, so choosing takes less time.

Desktop booking confirmation with what Haru will do next List of upcoming and past trips
04 — AFTER BOOKING

After booking,
Haru stays with your trip.

Reminders before the free cancellation deadline, a packing list for the children, weather and road conditions before you leave. Even after booking, Haru gets ahead of things to support your family’s trip. Allergies and other details are shared with the stay, so you can arrive with peace of mind.

* The screens shown are designs in development and may differ from the actual service. The app is in Japanese.

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